‘Sea What You’ve Done’ is a typeface developed for bringing awareness to ocean waste. 

This is a group project from DVB201 Typography, I worked with my teammate Connor in this assignment. With ‘waste’ as our assignment brief, we were inspired by the ocean plastic distribution map (image below, every dot signifies 20kg of plastic). My part of the group work includes the posters above, hand-drawn the letters, scanning and import into FontLab.

The turtles in the poster were created with our font, as they are one of the victims of plastic waste and pollution in the ocean. The uneven outlines of the type face also resemble the edge of continents and coastlines. The cracks in there are related to ‘brokenness’, ‘veins’...  largely inspired by organic patterns in nature and how small things can accumulate to something big, like the instance of plastic waste. 

We used adobe illustrator, photoshop and FontLab to create these graphics and a usable typeface available to be downloaded and used. 

Process Video: https://shorturl.at/jGl8l

One of the inspirations drawn from: http://app.dumpark.com/seas-of-plastic-2/#expeditions 

Every dot in the map signify 20kg of plastic in ocean (as shown in the image below).